Self Branding

My identity comes from my roots, from the nature and myths of a fairy-tale country, Romania.

For this reason, there is so much of my land in this whole visual identity. The monologue brainstorming I’ve made was almost all about imagining being there, in a humid flourishing land kissed by a “fat” sun. I could feel the perfume of the moss in the mysterious woods prophesying in a folkloric language the destiny of human being.

There is green, a shabby green and some grain effect simulating the moss. I like to define Romania’s colors fat. Its nature is so full and rich, there is no minimalism, all the opposite. There is no horror vacui and no fear to embrace the whole.

And there is yellow, which I refer to as gold. A happy and round precious sun is giving rhythm to life.

My logo pictogram is simply an “O” and a “T” mixed together, but with particular letters, the ones from the traditional Romanian alphabet.